5th Cir. Eases La. Attorney Ad Rules, OKs Endorsements, Some Slogans
Monday, January 31st, 2011
Finding that a blanket ban on results-oriented attorney advertising violates the First Amendment, the New Orleans-based 5th U.S. Circuit Court of Appeals today struck down a challenged Louisiana rule of professional conduct that prohibited testimonials and factual information about results achieved in prior representations. And a three-judge appellate panel also found excessive a complete prohibition on portraying a judge or a jury in attorney advertising, explaining in a written opinion (PDF) that such advertising is not inherently misleading. However, the panel OK'd a rule prohibiting the use of nicknames, monikers, trade names and mottos that imply an ability to obtain…