Is Anybody Reading Law Firm Client Alerts? Not If the ‘Spray and Pray’ Method Is Used
Monday, January 31st, 2011
If you believe the in-house lawyers at a recent marketing partner forum in Arizona, nobody is reading client alerts. One general counsel said he gets more than 50 client alerts in the e-mail with each legal development, according to Adrian Dayton, a social media consultant writing for the National Law Journal. Another GC said he has no time to read them. Another does read them, but only if he personally knows the author. Dayton recently shared those complaints with his subscribers, and heard from some marketing directors who said client e-mail alerts are being read—if they are done right. The…